Maksym Graham

Head of Origination, Reef Labs

A non-technical repeat founder, Maksym makes launching software simple for non‑technical entrepreneurs. He leads discovery, translates client needs into actionable requirements, and balances scope and budget to drive impact and ROI.

Maksym Graham

About Maksym

A repeat founder, Maksym has built ventures across agencies, e‑commerce, and media. He thrives on listening first, mapping win‑win outcomes, and making every engagement feel like a shared build rather than a transaction.

Entrepreneurship is his favorite language—he’s launched his own products, co-founded teams, and coached founders through the messy zero-to-one stretch. That experience helps him translate fuzzy ideas into clear requirements, ensure scope matches vision, and keep momentum without sacrificing empathy.

At Reef, Maksym leads discovery so every client feels heard, surfaces the “why” behind each feature, and stewards projects from idea to shipped software with a feedback loop that keeps goals and execution in sync.

Dealmaking Expertise

Closed partnerships across prior ventures and crafts win‑win deals so every side feels confident in the relationship.

MVP Validation

Built prototypes as a non‑technical founder, so he translates fellow founders’ ideas into actionable plans for Reef’s engineering team.

Client Advocacy

Champions founder goals in every conversation, keeping strategy and delivery anchored to the outcomes they care about most.

Launch Operations

From discovery call one through onboarding, he orchestrates a smooth, affirming journey so clients stay informed and excited.

Professional Experience

Highlights from roles that shape how Maksym helps Reef clients launch and grow.

Get Engaged Media

New Business/Strategy | Jan 2025 – Present
  • Co-created launch and growth programs with enterprise streaming and retail brands by aligning business goals and client needs.
  • Partnered with marketing and product leads to design product design and marketing campaigns, keeping stakeholders needs heard throughout every step of the journey.

Micro Supplements

Founder | Aug 2024 – Present
  • Launched a DTC wellness brand from idea to storefront, shaping positioning, creative, and customer journeys hands-on.
  • Nurtured creator partnerships and daily customer conversations to refine offers and deliver personable support.

Boundless Media

COO & Co‑Founder | Jan 2024 – Apr 2024
  • Co-founded a creative studio, assembling a 12-person team to craft performance content for founder-led brands.
  • Implemented operating rhythms that balanced scope, budgets, and creative experimentation so clients always knew what was next.

Personal Interests

Soccer

Former Strikers FC MLS NEXT player who still loves pick-up matches and watching the game.

Golf & Gym

Weekend tee times and lifting sessions keep him moving and give him space to reset.

Founders

Always down to grab coffee with fellow founders and swap stories about new product ideas.

Ship Faster With Reef Labs

Maksym will ensure your MVP launches with users and a feedback loop. Let’s talk about your goals.