We build software for non technical founders
Reef Labs handles software design and development so you can focus on vision, customers, and traction.
Reef Labs handles software design and development so you can focus on vision, customers, and traction.
Reef Labs is the technical co-founder non-technical entrepreneurs can trust. We turn raw ideas into shipped products—owning the build so you can own the business.
Our U.S. based team delivers end-to-end execution: product scoping, UX/UI, engineering, integrations, and launch. We move fast without sacrificing quality, using modern tooling and transparent communication.
Whether you’re validating an MVP, scaling features, or replacing spreadsheets, we provide the technical expertise and infrastructure so you can focus on customers, fundraising, and growth.
Idea to live product in weeks.
Roadmap, architecture, and delivery leadership.
US based developers from Capital One, Amazon, & more.
Fixed scope, clear pricing, weekly demos.
For non-technical founders: we build your MVP, lead delivery, and integrate the tools you already use. Clear scope, transparent pricing, and a reliable team from idea to launch.
From idea to first users in 4-8 weeks. Reef handles the build so you can lead the vision.
On-demand technical leadership without the equity or overhead.
Cut costs and save hours with automations. We build AI agents and internal tools that drive growth.
Simple, custom front‑end landing pages for non‑technical founders. Promo $150 (normally $200 until Nov 15); hosting & upkeep $9/mo.
Discover how we take non-technical founders from idea to live product—MVPs shipped fast, workflows automated, and measurable growth delivered.
Reef Labs is collaborating with AI Formul8r, a company specializing in AI-powered cosmetic formulation, to develop a cutting-edge software solution. This ongoing project leverages 45 years of proprietary data from a specialty soap and shampoo manufacturer to build an AI engine capable of generating unique, client-tailored formulations.
Reef Labs partnered with Repflow to build a platform for content creators to manage their sponsorship deals with the help of a custom AI agent, providing the entire development process from business/technical planning, design wireframes, to final production-ready platform.
Reef Labs partnered with Glean Groceries to take their prototype grocery delivery app into a fully operational, production-ready platform. We implemented payment processing, promo codes, order history, user authentication, email integrations, and inventory management. Our team also delivered the cloud infrastructure, database architecture, and guided the App Store Review process — shipping all milestones on schedule, reducing developer iteration time by 40%, and cutting operating costs by 83%.
— Alexios Poyiadjis, Co‑Founder @ Glean Groceries
Reef Labs developed Embrace Discipline, a clean, high-performance iOS app designed to help users plan, track, and stick to their weightlifting goals. Built entirely in Swift with a sleek, responsive UI, the app allows users to create custom workouts, log weight progress, and stay motivated with zero distractions.
"Reef Labs did an outstanding job helping us bring Discipline to life. Their team translated our vision for a simple, habit-forming workout tracker into a beautiful, reliable app — from thoughtful UX and fast, robust backend services to smooth data syncing across devices. They moved quickly without cutting corners, communicated clearly at every step, and provided thoughtful post-launch support that helped us polish the product for users. We couldn’t have launched Discipline this confidently without them."
— Jake Shockley, Co‑Founder @ Discipline
Reef Labs developed a clean, fast-loading website for Page Werkstatt that effectively showcases their services and builds customer confidence. The project focused on creating a professional online presence that the client could proudly share with customers while maintaining simplicity and performance.
"Reef Labs did a great job building the website for Page Werkstatt. It looks clean, works fast, and is something I'm proud to show my customers. I'm not the most tech-savvy guy, but they explained everything in a way that made sense and kept the whole process simple. They got it done quickly and did it right. I'll definitely be coming back to Reef Labs for any tech or business help I need down the road."
— Darnell Page, Founder & CEO @ Page Werkstatt
Reef Labs partnered with Curtain Call to create an exceptional website that reflects their commitment to quality and community. The project emphasized attention to detail, seamless user experience, and creating a digital presence that the client could be incredibly proud of.
"Working with Reef Labs was more than an exceptional experience: from customer service, to attention to detail during development, the entire experience felt seamless. The team genuinely cares about their clients and community, and I ended up with a website I'm incredibly proud of. Highly recommend!"
— Dalton Fitzpatrick, Founder & CEO @ Curtain Call
Reef Labs partnered with MELO Pickleball to bring a personal brand to life through a modern, aesthetically pleasing website and supporting backend automations. The build emphasizes speed, clarity, and a seamless publishing workflow to power content, community, and growth.
"Working with Reef Labs has been a great experience all around. They brought my idea of a personal brand to life through an aesthetically pleasing and fully functional website with backend automation features. Their team is super responsive and if anything went wrong, it was corrected quickly. You can tell that the team really cares about their clients and the quality of work that they are doing. I highly recommend Reef Labs to anyone that is interested in custom software development for their company!"
— Carmelo Carbone, Founder & CEO @ MELO Pickleball
Reef Labs designed and developed a clean, brand-aligned website for Ductless Brothers, an HVAC cleaning company serving MA and NH. After one collaborative call, our team captured their desired aesthetic and messaging, delivering a site that elevates their business presence.
"It has been a pleasure working with the Reef Labs. After having one call with their team, they were able to understand and then create my brother and I’s desired design for my website. Reef captured the aesthetic and personal branding I desired, and was able to push my business to a higher level. If I had any questions, Reef's team is incredibly responsive, which has allowed us to have an incredible relationship. My Brother and I highly recommend Reef to those who need help in their website creation. Thank you Reef Labs!"
— Jack Simas, Co‑Founder @ Ductless Brothers
Reef Labs developed Project Venice, a scalable web scraping pipeline designed to harvest and store vast amounts of Web3-related data. The system collects data from various sources, transforming raw input into a structured format stored in Google BigQuery.
"Reef Labs did an excellent job building our Web3 data collection system. They used cutting-edge AI coding techniques to move quickly, while maintaining a strong focus on code quality through a careful, multi-step testing process. Communication was smooth, deadlines were met, and the end result was exactly what we needed. We're already planning our next project with their team!"
— Christopher Lally, CEO at Fide
Reef Labs partnered with Atomic ACO to develop a custom CRM system tailored for the sneaker reselling industry. The CRM automates critical workflows such as logging customer orders, contractor assignments, and payment statuses, saving 5+ hours of manual work every week.
"The CRM system developed by Reef Labs was instrumental in supporting the continued growth of Atomic ACO. Their team demonstrated strong expertise and maintained communication throughout the project, ultimately delivering a final product that saved hours of tedious manual work each week. Because the project was so successful, we have already begun another project with Reef."
— Zach Matise, Operations Director at Atomic ACO
Reef Labs delivered a significant end-to-end upgrade to Star Prep Tutors, including an advanced question editing system, an enhanced student test‑taking experience, and upgraded infrastructure for scale and reliability. The result was a dramatically faster, smoother platform for both teachers and students.
Reef Labs developed a software solution interfacing with TikTok’s internal API. The project aimed to address the growing need for reliable, large-scale data retrieval from TikTok, tailored for the client’s operational requirements. By building an in-house endpoint replicating TikTok's API functionalities, the system could handle high volumes while maintaining reliability and performance.
"AJ and Daniel's team at Reef Labs provided excellent support throughout our project. The value they provided for the price point was excellent and is arguably one of the core reasons our firm has expanded so much over the past few months. We love their constant communication and the fact that they were able to work overtime to make sure everything scaled properly as our business grew."
— Client
Handling high-volume TikTok data retrieval
Reef Labs developed Project Samo, a custom scheduling platform that streamlines the process of matching children with caregivers for school pickups. The system provides Admins with a robust tool to manage availability, assignments, and requests.
"Working with Reef Labs on Pickup Buddi’s custom software was a great experience. From the very beginning, AJ took the time to truly understand our unique business needs and user flows, and translated that into a clean, intuitive platform. He was proactive and responsive. The automated matching feature Reef Labs built will help streamline our operations and helping us scale more effectively."
— Mawena Tafa, Founder at Pickup Buddy
Streamlining school pickup coordination
Reef Labs developed a dynamic web application for Atomic ACO designed to streamline customer onboarding and automate checkout processes. This solution has significantly reduced manual tasks associated with order entry, leading to increased efficiency and customer satisfaction.
"The onboarding website that Reef Labs designed was both elegant and easy to use for our customers and our team. Beyond improving our customer conversion rate, the platform automatically tracked active orders, eliminating the need for manual data entry and allowing us to focus more of our time on delivering the best service possible. If we require future AI powered projects, we would choose Reef Labs ten out of ten times."
— Zach Matise, Operations Director at Atomic ACO
Streamlining customer onboarding processes
Reef Labs partnered with Prosper to develop a suite of custom Discord automation tools designed to enhance the efficiency and quality of their cook group operations. These tools automated key tasks, such as success tracking, ticket management, daily reminders, and staff notifications.
"Reef Labs really transformed our operations. Their tailored Discord automation has saved us at least 3 hours per week and has smoothed the workflow. We've seen increased customer satisfaction and retention, as members are more active and share their success stories, thus increasing visibility and, consequently, sales. It also simplified managing tickets and notifying staff, resulting in quicker response times and overall better service. We are absolutely thrilled with the results!"
— Brandon, COO at Prosper
Enhancing community management efficiency
Ready to make your vision a reality? Let's discuss how Reef Labs can help you achieve your goals.
All inquiries are responded to within 24 hours
Los Angeles, USA